Hyatt Wedding

The ‘Wedding’ is one of the most fetishised aspects of Indian culture. With a huge amount of content - movies, shows, ads and reels content - based around it. However, what we found is that the theme represented overwhelming in such content was that of the 'great Indian family wedding'. Where the couple is just one of the participants in it. So for our campaign for Hyatt weddings, we decided to bring the focus back to the couple - to put the ‘you’ back in your wedding.